In Year 5, your company had worldwide sales of 840,000 video cameras and 140,000 camera-equipped drones. It entered the market for camera-equipped drones two years ago. The company you will be running began operations as a maker of wearable video cameras 5 years ago.
Each decision period in GLO-BUS represents a year. Both products are made in a Taiwan assembly facility and shipped to buyers in North America, Asia-Pacific, Europe-Africa, and Latin America.Īll companies start out on the same footing-with equal sales volume, global market share, revenues, profits, costs, product quality, and so on. Your company competes head-to-head against rival companies that design, assemble, and market these same two products and that are run by other members of your class. GLO-BUS is an online exercise where you run a company that is racing for global market leadership in two product categories: wearable (and mountable) video cameras and camera-equipped copter drones suitable for a variety of commercial purposes. Presentation on theme: "GLO-BUS: Developing Winning Competitive Strategies"- Presentation transcript:ġ GLO-BUS: Developing Winning Competitive Strategies
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